What Americans Do Online

Nielson has a released a new report called What Americans Do Online: Social Media And Games Dominate Activity Nielsen Wire. One of the most interesting facts to come from this report is that social networking has not only become the #1 activity on the web, this report indicates that it has a full 25% share of our online time.

Some other interesting facts to come from this report are:

* Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.

* June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.

* Email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time.

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